Case Study

Winnebago

Winnebago is an iconic American brand–renowned as the symbol of freedom to explore the open road. We partnered with their Advanced Technology Group and BMW to imagine, research, design, build and deliver a companion app that could interact with their new vehicle: the first electric RV. In 10 short weeks. We started with a crash course (no pun intended) in automotive electronics, test driving other systems and extrapolating how we’d need to build a solution for a brand new vehicle nobody had seen before. Over the next 10 weeks, we researched, prototyped and built the app, ultimately delivering a fully functional product in time for launch, and completing the promise of the world’s first electric RV. With the prototype and app system ready to launch, the newest Winnebago hit the road and traversed a 1,300 mile journey (and counting). We were proud to copilot this maiden voyage.

Credits